My obsession for skincare and beauty started at the age of 14 when I had a terrible acne outbreak. I looked in the mirror and barely recognized the reflection staring back at me. My skin, once a source of pride, was now a battleground of angry red bumps.

 

Since then, I began to step into the world of skincare. I devoured articles on skincare ingredients, skincare routines, and pimples; scoured online forums for recommendations; sought products that are ideal fits for my skin; eagerly updated myself with trending skincare products and practices (These have actually become my habit until today).

 

In other words, I used to be your user, your target audience. And now, I am a beauty writer who can create compelling content that resonates with your customers.